Two days, four bikes, one smoke machine. Behind the scenes of the Riders campaign.
We shot Drop 04 in a real garage — oil on the floor, tools on the wall, four bikes that actually run.
The rule was simple: always from the back, print centered, no arms over the art. Warm tungsten light on the bikes, cold light on the tee.
The result is the pair you see on every product page: a clean studio shot so you can read the print, and a garage shot so you can feel it.
“Warm light, cold steel, black tees.”
