Why every Riders tee carries its story on the back — and nothing on the front but the skull.
Riders tees are built for the moment you walk away. That’s when people read you — from behind, on the bike, at the bar, in the line at the gas station.
So the print goes on the back, big and centered. High-definition screen print, black and white only, on a heavyweight black tee. The chest gets the half skull and nothing else.
Every design starts in the garage: helmets, pistons, crosses, smoke. We shoot each tee twice — once in a grey studio so you can see the print, once between the bikes so you can see the attitude.
No slogans on the front. No explanations. Ride. Get dirty. Repeat.
“The front is for the logo. The back is for the ride.”
